Responsible for planning and implementing media strategies related to publicity and promotion through print media, electronic media, and social media.
This division also plays a key role in planning, managing, and documenting informational materials for activities such as printed brochures, flyers, photo and video recordings.
Promotion Unit
Plans promotional strategies for departmental programs.
Produces promotional materials such as posters, banners, flyers, and buntings.
Conducts integrated promotion through both physical and digital platforms.
Raises public awareness of heritage initiatives and activities.
media and creative unit
Manages content for dissemination on social and digital media.
Creates visual materials such as videos, montages, infographics, and other creative content.
Carries out photography and videography duties during programs and official events.
Edits and publishes media content for documentation and promotional purposes.
Public relations and corporate unit
Coordinates official communications with the media and stakeholders.
Prepares press releases, official speeches, and event itineraries.
Oversees the department’s corporate image and branding, including organizational profiles and annual reports.
Manages official events such as launches, press conferences, and engagement sessions.
Tourism Unit
Develops tourism packages based on Johor’s cultural heritage.
Collaborates with tourism agencies and industry players for joint promotions.
Provides tourism information in both digital and printed formats (tourism maps, visitor guides, etc.).
Promotes heritage sites and cultural programs as tourist attractions.
PUBLIC RELATIONS, MEDIA & CORPORATE DIVISION ORGANIZATION CHART